Challenge was to create marketing campaign for a special limited-edition release of Mini BEV in India.

The campaign will focus on showcasing the exclusivity and innovative of the limited edition model, generating excitement among car enthusiasts and potential buyers. The objective was to create a strong brand identity and increase sales by leveraging the limited-edition concept. We have created a few routes for the same.

Red is vibrant. It’s bold. It resonates with trendsetters and individuals with a strong sense of style. The idea is to showcase how the chili red colour of the BEV with its sleek design elevate it to the status of a style statement on the road.​​​​​​​

Green signifies sustainability. With the launched of Red Chili colour, the idea is to portray, red is the new green when it comes to BEV.

Red is all about strength, passion, and power. The communication directly convey the same aligning with the existing communication for MINI ELECTRIC.​​​​​​​